The campaign's first video features former councilman Preston Worley reiterating study figures suggesting the city is already tens of thousands of housing units short of its current needs. If the trend continues, Worley and others are warning the number will jump to over 30,000 by 2030.
The nonprofit Lexington for Everyone is calling for "bold action," including increasing access to land and cutting down on government bureaucracy.
The intent, as the campaign name suggests, is to set a housing goal for Lexington by the end of the decade. The group also wants to see a housing tracker to keep tabs on how fast housing is growing, an annual review of vacant land, the creation of a development liason, among other actions.
A release from the group repeats a stat that is disputed by the city — namely that it takes 523 days for approval of major subdivision projects. Lexington city spokeswoman Susan Straub described the number as "extreme" and not reflective of the current process.
Straub told WUKY if a developer comes with a complete plan, and no zone changes are required, getting through the process can take under 40 days.
WUKY will have more information on the 30by30 Campaign later this week.