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History & Mission

WUKY's Mission   

Through news, music, and stories crafted for a culturally open-minded community, 91.3 WUKY is a catalyst for creating a better, more engaged audience in Lexington and Central Kentucky.

WUKY's Values   

  • Provide an extraordinary work environment and treat each other with respect and dignity.   
  • Embrace the community as an essential component of every activity.  
  • Apply the highest standards of excellence to WUKY’s work.   
  • Foster an enthusiastically satisfied audience.
  • Contribute positively to the WUKY community and the environment.
  • Advance the mission of the University of Kentucky.   
  • Leverage existing and emerging technologies to maximize service to the people of Central Kentucky. 

WUKY's Vision   

Become the region's premier source for local, national, global news and music discovery. (Updated May 2021). WUKY has adopted the Public Media Code of Integrity.

History

Well, we're old. The University of Kentucky began experimenting with radio as early as 1921 with station 9YC. By 1929 radio production on campus was in full swing, including a series of shows for “farmers & housewives across Kentucky” produced by the College of Agriculture and aired on WHAS in Louisville. In 1939 radio studios were built in McVey Hall, where the station remained for nearly 80 years, until our recent move to new facilities at 2640 Spurr Road.

Then, on October 17, 1940 at 7:30 pm, history was made when WBKY went on the air for the first time from Beattyville KY. Our state-of-the-art 100 watt transmitter made WBKY the nation’s first university-owned non-commercial educational radio station. WBKY relocated to Lexington in 1945, at which time we began broadcasting on the brand new FM band. We changed our call letters to WUKY in 1989 to better reflect our connection to the University of Kentucky.

WUKY helped create National Public Radio and was one of the first stations to broadcast NPR's All Things Considered when it debuted in 1971. In 2007, we became the first Lexington radio station to broadcast in HD – high definition digital radio. Today we offer three distinct program services via HD, WUKY.org, and our free phone iPhone and Android apps. Our main channel (aka HD-1) consists of an eclectic schedule of NPR and award-winning local news, Rock & Roots music, humor, and much more. HD-2 (Essential Classics) is where you'll hear the best classical music on the planet, 24/7. HD-3 is your source for BBC World Service.

WUKY is powered by YOU and over 3,000 other listener-members across the Central Kentucky region. Thank you for your financial support! Thanks also to our program sponsors, the University of Kentucky, and the Corporation for Public Broadcasting, who, with our members, keep listener-supported radio, 91.3 WUKY, on the air.

WUKY on Wikipedia


WUKY Open Meeting Policy

It is WUKY’s policy to fully comply with the requirements of the Public Broadcasting Act of 1934 that meetings of its governing board be open to the public. WUKY’s governing board is the Board of Trustees of the University of Kentucky. The primary purpose of the Board of Trustees is the operation of the university as a whole. As such, most of the Board’s regular meetings are not subject to the open meetings provisions of the Act. When open meetings as defined by the Act are scheduled, the dates, times, and locations of those meetings will be published here.

WUKY Community Representation Statement

WUKY, where NPR Rocks at 91.3 has implemented multiple layers of analysis to improve organizational and community relations through its programming. In the process, WUKY has enhanced performance through evaluating the community it serves to make significant shifts in organizational priorities. WUKY promotes community relations, using various media programs through local news coverage, radio programming, community events and podcasts.

WUKY has significantly increased its community outreach via community engagement and sponsorships to underserved organizations.

WUKY has increased staff engagement by implementing workplace wellness initiatives. Externally, WUKY executes strategic marketing and data collection measures to effectively monitor performance within the community it serves.

WUKY partners with the University of Kentucky’s institutional leaders on best practices to drive engagement through programs like Public Media For All. WUKY has developed a Community Advisory Board comprised of local and regional professionals to understand the needs of Central Kentucky and to propel our work forward.

WUKY has implemented tools, techniques, trends, and training programs to achieve the goals in representing our entire community. WUKY ensures that training classes are available for staff based on their interests along with WUKY’s objectives.

WUKY programs are designed to connect philanthropy, sponsorships, and underwriting to build community support. WUKY encourages dialogue, collaboration, and community as evidenced by execution of the Community Advisory Board.

WUKY has evaluated its leaders, staff, donors, and the WUKY CAB to measure and monitor levels of psychological safety and well-being. WUKY acknowledges that both internal and external stakeholder engagement is beneficial to our programming objectives.

WUKY cultivates a culture centered on connecting the entire community through its current mission of creating a more engaged audience.

Updated December 2024.