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More Kentuckians turning to online content creators for health advice

According to an August 2025 KFF Health Information and Trust Tracking Poll, 14% of the U.S. public regularly gets health information from social media influencers.
Yuri Arcurs/Adobe Stock
According to an August 2025 KFF Health Information and Trust Tracking Poll, 14% of the U.S. public regularly gets health information from social media influencers.

Having health insurance is critical to accessing quality medical and dental care in Kentucky and experts said making a doctor’s appointment is always preferable to relying on social media influencers for advice.

A recent survey from Edelman’s Trust Barometer found 43% of people regret a health decision they have made because of inaccurate information.

Dr. Rhonda Randall, chief medical officer and executive vice president of UnitedHealthcare Employer and Individual, said it is important for people to realize the lines between credible information and misinformation can be blurred.

"You want to make sure that you're checking the source that you're getting your information from; a credentialed medical professional, or a reputable organization," Randall urged.

The same survey found one in four adults from ages 35-54 admitted content creators without medical credentials have influenced their health choices. According to an August 2025 KFF Health Information and Trust Tracking Poll, 14% of the general population regularly gets health information from influencers on Instagram, TikTok or Facebook.

Randall added this time of year, millions of Americans are choosing their health benefits during open enrollment.

"This is an important decision for your health," Randall stressed. "It's also an important decision for your financial health, so you want to have enough time to compare the choices that you have available to you, to consider the benefits, the services, the up-front and out-of-pocket costs."

Medicare open enrollment period began Oct. 15 and runs through Dec. 7, and for those shopping for health insurance via Kentucky's marketplace, the enrollment period is between Nov. 1 and Jan. 15.

Nadia Ramlagan covers the Ohio Valley and Appalachian region for Public News Service (Kentucky, Ohio, West Virginia). She previously worked as a producer for a public affairs radio show in Baltimore, MD, before moving to Kentucky.