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Hall of Fame broadcaster Tom Hammond swaps stories with Keith, describes career turning point

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Tom Hammond recently retired after a distinguished career in sports broadcasting with NBC. A University of Kentucky graduate, he got his start on radio in his hometown of Lexington, and began his television career as sports director at WLEX-TV in the late 1960s.

This conversation covers, among other topics, the early assignments he handled in Lexington, the variety of events he broadcast to a network audience, and some of the partners he worked with over his 34 years with NBC.


Tom Hammond recently retired after a distinguished career in sports broadcasting with NBC. He covered 13 Olympic Games, the NFL, college and NBA basketball, thoroughbred racing’s Triple Crown and Breeders’ Cup events, and a variety of Olympic sports, including track and field, gymnastics, figure skating, speed skating, and diving. A University of Kentucky graduate, he got his start on radio in his hometown of Lexington, and began his television career as sports director at WLEX-TV in the late 1960s. This conversation covers, among other topics, the early assignments he handled in Lexington, the variety of events he broadcast to a network audience, and some of the partners he worked with over his 34 years with NBC.

Left to right: Larry Conley, Dick Enberg, Tom Hammond
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Left to right: Larry Conley, Dick Enberg, Tom Hammond

He developed a strong friendship with the late Dick Enberg, another of NBC’s best known voices, and has enjoyed a near-lifelong friendship with Larry Conley, the former UK basketball star who was his partner on hundreds of SEC basketball broadcasts over a 30-year period. Tom has been honored many times over his career, and most recently received the UK Founders’ Day Award, which is presented annually by UK to recognize “individuals who personify goodwill and demonstrate, through their work, service, mission and spirit, a dedication to the Commonwealth of Kentucky and its residents.”

Keith Elkins has an extensive background in broadcasting and public relations. He retired in 2017 after nine years as director of broadcasting and media relations for the Lexington Legends. He was the radio play-by-play announcer for the Legends, who played a 140-game schedule in the South Atlantic League as a class A affiliate of the Kansas City Royals. For 15 seasons, he was heard on halftime and postgame shows as the studio anchor on University of Kentucky basketball broadcasts on the UK sports network.Keith is a former television sports anchor and reporter with WLEX-TV in Lexington. Later, as a member of the University of Kentucky public relations staff, he produced and narrated many television features and promotional announcements on behalf of the university. Keith also has served as director of public relations at Transylvania University and worked in marketing communications with Wyncom, Inc. of Lexington. He returned to UK as director of communications in the UK College of Engineering, and was the editor of the College of Engineering alumni magazine, Quadrangle. He has served as host of the WUKY Sports Page podcast since 2019.Keith is a native of Bedford, Indiana, a graduate of the University of Kentucky and a longtime Lexington resident. He has two adult sons and two grandsons.