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'Tricked Out' Horse Trailer Nets VisitLex Best In Show Award

2018 has been a banner year for VisitLex.  In addition to opening their new headquarters in the remodeled old courthouse, the convention and visitors bureau just took home top honors at the American Society of Association Executives convention in Chicago; the largest annual convening of association meeting planners in the US.

"The competition is very fierce, destinations around the country and some global go all out on their booths and their booth experiences and so for us to win Best In Show is a huge honor," said VisitLex president Mary Quinn Ramer.

They captured the kudos with a horse trailer that was completely refurbished and converted into a combination bourbon bar and virtual reality tour to highlight all that Kentucky’s second largest city has to offer.

"We had a twenty by twenty island booth, which means we had great position on the trade show floor and we wanted to basically invite you into our booth and give you a little taste of Lexington and so it's meant to be a very interactive and engaging experience but I think the secret weapon, really what pushed us over the edge was that we partnered with Woodford Reserve," Ramer told WUKY.

Visitors could also sample a special concoction called Lexington Lemonade, which Ramer described as a real crowd pleaser.

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