Iconic Louisville Slugger Brand Sold To Rival Wilson Sporting Goods
The company that makes Louisville Slugger bats has announced a deal to sell the iconic brand to rival Wilson Sporting Goods Co.
Wilson's deal to acquire the global brand, sales and innovation rights from Louisville Slugger's parent, Hillerich & Bradsby Co., still requires approval by H&B shareholders.
Under terms of the agreement announced Monday, H&B will become Wilson's exclusive manufacturing partner for wood bats. H&B will continue to manufacture wood bats at its factory in Louisville, Kentucky.
Financial details were not immediately announced.
H&B's Bionic Gloves division and Powerbilt golf brand are not part of the deal.
H&B has made Louisville Slugger bats since 1884. H&B CEO John A. Hillerich IV says the decision to sell the brand was difficult, but says the company believes it needs to pursue a new business model.