This Week On The Business Side: Sports Marketing pioneer Jim Host & The Birth Of 'The Bundle'

Aug 9, 2021

To celebrate the paperback release of his autobiography Changing The Game – WUKY's Alan Lytle recently sat down with college sports marketing pioneer and WBKY alum Jim Host. Over the course of his multi-faceted career Jim was involved in state politics, working for Republican Governors Louie B. Nunn and Ernie Fletcher. Those political and business ties were put to good use in the construction of Rupp Arena, the Kentucky Horse Park and the KFC Yum! Center. In this in depth interview Jim talks about his use of bundling to secure lucrative sports marketing deals and makes a strong argument for tax reform in Kentucky and weighs in on the NCAA's new Name Image and Likeness policy for student athletes.


Credit University Press of Kentucky