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'We've got to get ahead of this': Kentucky lawmakers take aim at AI deepfakes of artists and performers

In this photo taken Tuesday, June 12, 2012, video images of the Tupac Shakur hologram are displayed on a computer monitor at the Subtractive Studio in Santa Monica, Calif. When Tupac Shakur rose from the stage in the California desert earlier this year, it was not only a jaw-dropping resurrection, but also the beginning of a new form of live entertainment. Stars wield extensive control over how their names, voices and images are used after they die through likeness, trademark and copyright protections, and now holograms offer them yet another consideration. (AP Photo/Damian Dovarganes)
Damian Dovarganes/AP
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AP
In this photo taken Tuesday, June 12, 2012, video images of the Tupac Shakur hologram are displayed on a computer monitor at the Subtractive Studio in Santa Monica, Calif. When Tupac Shakur rose from the stage in the California desert earlier this year, it was not only a jaw-dropping resurrection, but also the beginning of a new form of live entertainment. Stars wield extensive control over how their names, voices and images are used after they die through likeness, trademark and copyright protections, and now holograms offer them yet another consideration. (AP Photo/Damian Dovarganes)

Artificial Intelligence and deepfakes were back on the agenda again Thursday in Frankfort — with lawmakers discussing new protections for artists and performers.

Kentucky lawmakers are trying to keep up with a rapidly-evolving technology, pushing forward bills that would narrowly target the use of deepfakes by political parties, campaigns, and candidates. Another bill outlaws AI-generated child pornography. Thursday, the legislature turned its attention to the use of AI-generated content meant to mimic the name, voices, or likeness of artists and performers for monetary gain.

On hand to speak for the bill was half of the country music duo Montgomery Gentry, Eddie Montgomery — a Kentucky native.

"We've got to get ahead of this because I'm sure there's good stuff about it, but you know how it is... there's a lot more worse they're going to use it for," Montgomery said. "We've worked hard, man, to get where we're at, as songwriters and singers and, well, everybody."

Senators sought and received assurances that the bill would not infringe on things like tribute performances or AI-generated content posted to people's social media.

Though the AI-related bills are easily clearing hurdles, lawmakers and advocates remain keenly aware of how fast the language in the legislation might be outdated. It wasn't a fact lost on Montgomery either...

"What blows my mind is, what's next? Terminators?" he joked.

The Name, Voice, and Likeness bill is on its way to the Senate.

Josh James fell in love with college radio at Western Kentucky University's student station, New Rock 92 (now Revolution 91.7). After working as a DJ and program director, he knew he wanted to come home to Lexington and try his hand in public radio.