It’s a video the musician and writer both knew would spur immediate response, entering the public consciousness on the heels of a highly controversial video by country singer Jason Aldean.
Childers’ video for his new single "In Your Love" was praised by Rolling Stone as the “antithesis” of the “fearmongering and aggression” recently stirred up in the country music community. But fans had a variety of takes online.
"I wouldn't do something to divide my audience like that," one TikTok poster said.
"He put out a video depicting true love," another social media poster remarked. "That's what that video did."
But House told WLEX the video is sending a message to an audience not used to seeing themselves on CMT.
"The best part has been hearing from people who've said you know I've never seen myself in a country music video and today I did," the celebrated Kentucky author said.
House added to that sentiment on social media, saying, “All of their love for the video and the song far outweigh the hatred.”
In just four days, “In Your Love” has racked up 2.7 million views on YouTube alone and is currently number 3 on the platform’s music trending channel.
