Increase Name Awareness: WUKY listeners say a company's support of public radio has a positive influence on their decision to purchase that company's product or service.

Present a Positive Image: WUKY listeners hold a more positive image of companies that support pubic radio. Underwriting messages are more credible than standard radio commercials.

Select Target Markets: The variety of WUKY programming allows program underwriters to reach target audiences with specific interests.

Communicate Corporate Values: The association of your business with quality WUKY programming builds goodwill and shows you're giving back to the community.

Enhance a Professional Image: The uncluttered non-commercial format of underwriting allows you to market your business name in an ethical and straightforward manner.